Proactive Marketing Consultants That Stay One Step Ahead of the Competition

It’s not enough to just be responsive. As marketing consultants serving a variety of industries including the retail sector, non-profits and universities, financial and service companies, On The Mark is always one step ahead. We strive to be consistently proactive with one goal in mind – to make you, our client partner, successful with the most cost-effective and proven marketing tools available. Take a look through just a few samples of the work we’ve done for our clients and see first-hand how ideas turn into action.

See how a marketing consultant can help improve your visibility.

• An effective direct mail campaign utilizing an oversized postcard and strong promotional messaging, was developed for a national men’s outlet retailer – copy, photo shoot, design, printing and mailing managed by the OTM team.

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• This annual seminar program book for an international industry organization highlights regional imagery and utilizes metallic ink and cord bindery for additional charm and sophistication – design and layout, printing and assembly managed by the OTM team.

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• The right combination of messaging and a carefully-crafted layout can really drive a company message home. This multi-page guide serves as a valuable informational leave-behind to a regional service provider and was completely managed from beginning to end by the OTM team.

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• Build the right invitation and they will come. This Lash-tini party invitation was designed, printed and mailed for a well-renowned, local plastic surgeon.

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• Celebrating a 25th Anniversary calls for something special and the OTM team conceptualized a unique, multi-component invitation offering for the Foundation of a leading charity healthcare system. Utilizing silver metallic ink and unexpected assembly, this invitation was not only unlike anything the Foundation had done previous, it garnered tremendous response.

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• Striking a successful balance between informative and intriguing, this ad was created to tease an upcoming issue of top ten industry leaders for a leading national space industry publication.

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• How do you illustrate the difference between old and new technology to homeowners? You roll up your pant legs and start taking on-site, under-construction photographs. This informative and extremely user-friendly self mailer was developed from start to finish by the OTM team – photos, research, copywriting, graphic design, printing and mailing.

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• Meshing the annual program book for an international insurance industry organization with a revenue-generating advertising opportunity, OTM conceptualized, designed and printed an 8.5” x 11” perfect bind journal that incorporated several metallic inks and soft touch aqueous coating for a truly unique and elite product.

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• Appeal mailings can be inspirational and elegant. When a regional healthcare Foundation needed to appeal to the local diverse communities during the holiday season, OTM conceived a flexible and highly sophisticated mailing that allowed for customization to various target audiences. With die-cut insert holder, this UV coated carrier allowed for the appropriate “ask” inserts to be included, along with response card and return envelope.

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• The years pass by so quickly. Each year, the OTM team manages the coordination, design and printing of a 9” x 12” saddle-stitched calendar. This calendar requires coordination with 12 different advertisers and takes advantage of metallic ink and UV coating. The printed calendar is then packaged and distributed to this national publication’s subscriber list, as well as each of the individual advertisers.

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• Get noticed! Door hangers are a great way to get your brand and message out there without the cost of postage. The right product, message and design really opens doors to new business.

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• Every message can benefit from testing. Test colors, offers, verbiage, images. Direct mail is not an exact science, so the OTM team develops variations of particular direct mail campaigns to gain invaluable insight as to what different customer segments find important and therefore respond to.

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• Take advantage of your invoice mailings with colorful and impactful product up-sell statement stuffers. OTM created and printed several product pieces for a leading national lawn care company, showcasing all their individual products and services. The mail-alongs generated many new sales.

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Marketing consultants with creative solutions for businesses in New Jersey and throughout the country.

On The Mark, located in Cranford, New Jersey, is an experienced and proven marketing team that focuses on your individual objectives.