On The Mark provides retailers large and small, New Jersey based or not, with the opportunity to build, manage and maintain a proprietary customer database for use with customer-focused marketing efforts. This includes daily polling for all new customers entered at point of sale, updating sales to customer records, identification of new customers, on-going file hygiene and regular reporting, analysis and consultation.
We’re then able to close the loop by managing the targeted direct mail and email marketing that stems from the CRM database. We’ll help Identify and select the right customers for a particular promotion, manage the production and fulfillment of the event and report on post-event results.
