How We Make Our MARK – A Day in the Life featuring Sue Kohler

Get to know us … even better! Learn more about what makes On The Mark the creative, dependable and client-centric organization that it is. Take a glimpse into the day-to-day lives of our team, their experiences, passions, advice and personalities! We’re excited to bring you on this journey.

Next up – we caught up with Graphic Designer Sue Kohler. Let’s jump into it!

What does your weekly morning routine look like?

“I always start my day with a warm cup of coffee. Then, a quick walk with my dogs gets the blood flowing and I’m ready for work. Simple!”

Pictured left to right; Denali and Hondah.

What are your favorite podcasts or commute inspiration?

“I prefer a nice ride in silence. It allows me time to think, plan and prepare. I’m also fortunate that my route through the backroads of Holmdel is scenic – I enjoy passing the farm animals and admiring all the changing foliage.”

How long have you been at OTM and name one thing you love about this company?

“I’m approaching one year! I have to say my coworkers are my favorite part of OTM. Everybody is friendly, welcoming and helpful. I also love the work environment at Bell Works, particularly that it’s pet friendly. So, on break I’ll take a walk to the main atrium to see these furry friends. I also love browsing the farmers market every Wednesday!”

What does your typical workday look like? What type of clients do you work with?

“Before the busyness of the day begins, I take time to prioritize my tasks and create an agenda. Then, I’ll touch base with the senior designer to review work priorities and discuss direction for the day. I serve on so many different types of accounts – non-profits to service organizations to educational institutions. It keeps it fresh and gives me opportunity to work with so many different and great people.”

What was just one of your favorite projects to work on?

“I enjoyed designing a 12-month wall calendar for our client Jewish Home Family. As you can imagine, it was a rather extensive project that spanned several months. The photos we highlighted in each spread were so heart-warming. It is a wonderful organization really making a difference in the lives of older adults. The residents’ smiles tell the story of their good work. I’m excited for next year’s calendar!”

How do you stay energized and focused throughout the day, especially when you hit the midday slump?

“Just a simple second cup of coffee. And sometimes I’ll take a 5-minute walk to get moving or have a quick chat with my coworkers.”

In your opinion, what is one of the most important skills for a graphic designer?

Problem solving. The ability to troubleshoot an issue with your design software or know how to turn a client’s creative request into reality with the tools you have available is essential.”

When you’re not at work, where can we find you?

“I love my landscaping, so I enjoy being outdoors working on it – planting, trimming, cleaning up when seasons change.”

What has you excited in the garden now?

“Sometimes an unpopular decision, but I intentionally let the weeds grow in a secluded area of my yard (within reason!) and, in doing so, I’ve discovered hidden gems! Evergreen trees started to sprout, and I decided to nurture them instead of discarding them. I remove the weeds once I know there are no additional real plants attempting to grow. Then, I repeat the process in a controlled manner. Over time, I’ve cultivated a mini forest of nine baby trees! My next task is relocating the mature trees to a more functional and intentional space within our landscaping before the heart of the winter.

If I pulled what initially looked like weeds too quickly, I would’ve overlooked beautiful trees that just wanted a chance to grow. What a metaphor that is – through the messiness and weeds, there is often beauty hiding in the simplest of forms.”

Sprouting Evergreen trees in Sue’s backyard.

Do you have any closing advice for someone beginning their graphic design career?

“My advice is to keep things simple, be organized and don’t be afraid to ask for feedback.”

BONUS! Rapid-fire questions with Sue.
I spy a lion! Captured here is an abandon gas station in Mozambique with feline company perched on the roof.