How We Make Our MARK – A Day in the Life featuring Madison Pettit

We’re rolling right into our next sit down. Let’s get to know another member of our talented team just a little better.

If you missed any of our previous issues of How We Make Our Mark, check them out here!

This month, we caught up with Marketing Coordinator Madison Pettit.

How are you adjusting to your first job fresh out of college? What was the biggest lesson you’ve learned so far?

“I feel college courses for business majors translate very well into real-world settings. My assignments were project based where I learned to collaborate with a team and ensure we all hit our deadline dates much like my current role here. My internships also helped
hone my customer relationship skills, which serve me well in working closely with OTM clients.

With that said, I’ve also recognized that learning doesn't stop once you graduate college. There is always more to learn whether it’s within your organization or from your peers or from the ever-changing world of business.”

Madison graduating from Quinnipiac University

What drew you to OTM?

“The company culture and values, coupled with OTM being a full-service marketing agency captured my interest. The agency environment allows me to grow different skillsets and gain experience working on a wide array of projects spanning different industries.”

What does your typical workday look like and what type of client accounts do you work on?

“My morning consists of getting organized and preparing tasks for the day ahead. Then, most of my day is spent collaborating with team members on various projects and communicating with clients. This spring, I helped to manage a signature direct mail postcard program for one of our cornerstone accounts that specializes in lawn care. It’s a fast-moving weekly campaign that I enjoyed helping execute. My other clients come from the restaurant, retail, insurance and non-profit industries.”

Madison working on the direct mail postcard program for one of our cornerstone accounts

What inspired you to pursue a career in marketing?

“Like many of my peers, I initially began college without a clear direction for my career path, but I decided to enroll in Quinnipiac University’s business school. Intro to Marketing was one of the required classes in my curriculum and that’s what ultimately sparked my interest. I was intrigued by the seemingly endless opportunities in the field – digital marketing, print marketing, brand marketing, content marketing – the list goes on!”

What was your favorite project to work on?

“I would have to say the menus we worked on for a fried chicken restaurant was one I really enjoyed. Not only were their branding colors vibrant and fun to work with but it was also my first hands on experience contributing to a project from start to finish. Seeing an idea begin from scratch and coordinating the process through to completion was gratifying.”

What's your favorite spot in the Bell Works office for taking a break and clearing your mind?

“Bell Works is a fantastic work environment with so many options to restore your energy during the workday. When the weather is nice, the rooftop deck is my favorite spot for just that. There’s plenty of seating, plants, music and a view of the pond you can take a stroll around. It’s a tropical oasis with vacation vibes!”

Bell Work’s rooftop deck

Imagine you can collaborate with a famous celebrity on a marketing campaign. Who would you choose, and what kind of campaign would you create together?

“I would choose singer-actress Selena Gomez. Not only do I love her makeup brand, Rare Beauty, but I've watched her shows on television since I was a young girl. I admire the mission and values of her company, which is to break down unrealistic standards of perfection and to embrace our own individuality.

Selena Gomez is the most followed woman on Instagram, so I would capitalize on that by creating a social media campaign that would focus on documenting the brand's values and personality. Plus, social media is a great way to build brand awareness and visibility and is where we’d be able to best reach her specific target audience!”

When you’re not at work what are you doing? What are your hobbies and interests?

“I recently got back into reading and just bought a new Kindle, so I spend most of my spare time getting lost in a good read. If you’ve noticed in our past blogs our team is filled with bookworms. We should start a book club at this point!"

Madison’s last read – Never Lie by Freida McFadden
Madison taking advantage of the Monmouth County Library inside of Bell Works

Do you have any closing advice for someone starting out in marketing?

“I think the most important thing is to organize and maintain solid time-management skills. Working with a team requires strong communication skills and the ability to effectively collaborate with others is also important.”

BONUS! Rapid-fire questions with Madison