OTM full-service marketing agency print, direct mail and digital marketing capabilities

What Does a Full-Service Marketing Agency Actually Do?

Publish Date: 09/10/2026
Author: Breanne Gingerich, President & CEO, OTMC

When someone asks what OTM does, the short answer is that we’re a full-service marketing agency.

But what does “full service” actually mean?

For us, it means helping businesses, nonprofits and foundations solve challenges through thoughtful marketing. The services may change from one client to the next, but the starting point stays the same.

We begin by asking one important question: What are you trying to accomplish?

Because you probably don’t need a postcard simply for the sake of sending a postcard. You need to generate leads, increase donations, fill seats at an event or help more people understand what your organization has to offer.

Our job is to identify the right way to make that happen.

Print and Direct Mail Are Our Bread and Butter

OTM has been creating print and direct mail campaigns for more than 25 years. Our work ranges from customized postcards and fundraising appeals to event invitations, magazines, newsletters, annual reports, restaurant menus, signage and promotional materials. If it can be printed, mailed, displayed or handed to someone, there’s a good chance we have experience creating it.

A successful direct mail campaign involves much more than an attractive design. The message needs to connect with the audience. The way the campaign comes to life needs to support the goal. The mailing data needs to be accurate, and the production details need to come together on time and within budget.

Our long-standing relationships with trusted print and mail partners allow us to guide clients through the entire process, from the first idea to the moment the finished piece reaches someone’s mailbox.

And no, direct mail is not dead.

People have been predicting its demise for years but print never truly went away. In fact, it’s having a bit of a renaissance. With people constantly scrolling past digital ads, receiving something tangible in the mail can feel surprisingly refreshing.

Bringing New Energy to Digital Marketing

While print and direct mail remain core strengths for OTM, our digital capabilities are growing quickly.

We help clients with email marketing, social media content and management, paid Meta campaigns, Google Ads and IP-based digital advertising. We also provide search engine optimization (SEO), answer engine optimization (AEO) and website content updates to help clients strengthen their online presence and make it easier for their audiences to find them.

Our team handles both the creative and strategic sides of digital marketing, from developing content and managing campaigns to reviewing performance and making adjustments based on the results.

We’re having a lot of fun with it! And yes, I realize not everyone considers analyzing campaign results and optimizing ads a good time. But we do, and that’s probably why we work in marketing.

digital marketing paid ads

Strategy Comes Before Services

Being a full-service marketing agency doesn’t mean recommending every service we offer to every client. Quite the opposite.

Our work with nonprofits and foundations is a great example. A fundraising campaign might include a written appeal, a direct mail package and supporting email communications. An event may require a strategy for sponsorship and ticket sales, followed by signage and materials that bring the experience to life on-site.

Sometimes the right answer is a personalized direct mail campaign. Sometimes it’s paid social advertising. Other times, several marketing touchpoints need to work together.

Before recommending a tactic, we want to understand who you are trying to reach, what matters to them and what they need to hear before they’re ready to buy a product, attend an event or make a donation.

The goal determines the strategy. The strategy determines the channels.

More than anything, we want to feel like an extension of your team. We want to be the people you trust to answer the phone, ask the right questions and help you find a path forward.

We know how to create the pieces. More importantly, we know how to step back, see the bigger picture and build the right strategy around it.

That’s what full-service marketing means to us.

Have a business goal or marketing challenge you’re ready to tackle?

Let’s talk about how OTM can help bring your strategy to life.

Related Reading

Once you've identified the right marketing channels, the next step is making them work together. Learn how an omnichannel marketing strategy creates a seamless customer experience across every touchpoint.

→ What Is Omnichannel Marketing?

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